Over 5 weeks, from May 3rd-31st, you’ll learn the latest tips and tactics to take your social change work to the next level. The course is designed for campaigners from all types of organisations. Think of it as modern campaigning 101 and an essential part of your toolbox.
Each online workshop will run for an hour, from 6pm – 7pm EST, and will require an internet connection and headphones/speakers. People are also welcome to participate internationally.
Class Timetable
Campaign Strategy & Theory of Change | Tuesday 3rd May
Learn how to create a clear, action-oriented campaign plan that will work for any campaign, any issue and across online, offline or integrated online-offline campaigns.
Member & supporter engagement | Tuesday 10th May
One of our most popular trainings, widely praised by groups large and small looking to reach out to new audiences, grow their community and engage more deeply with their existing supporters.
Social media presence & online advertising | Tuesday 17th May
Learn best practices to evaluate your needs and choose the online platforms that are best suited for your needs. We’ll cover Facebook & Twitter, Google ads, Facebook ads and more.
Creating an Effective Email Program | Tuesday 24th May
Want an email program that drives action, raises funds and grows membership without your supporters pressing the dreaded “mark as spam” button? We discuss the design of your email program — what formats work best; how often should you send emails; what kind of online asks work best; list segmentation and effective use of data; and getting the most from your email tool.
Online Fundraising | Tuesday 31st May
Want to use the internet to solicit a large amount of small-dollar donations, Obama-style? Packed full of case studies from around the world, we’ll look at online fundraising from email to social media and integration with offline experiences.
Cost
$65 per individual session, or $225 for the whole course ($100 saving).
We’re also offering a 25% discount off the five course package to (1) students and (2) members of local Climate Action Groups. This brings it to $169 for five classes.
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