Make Believe’s team have spent years working inside respected change organisations. Together, they bring experience, strong values, diverse expertise and a vast network of personal contacts – to serve your unique purpose and goals.

Lilian is a creative communicator and writer with a distinguished track record in online political and issue-based communications. She is tremendously talented at re-framing debates around shared values, crafting messages that appeal to both the head and the heart – and when needed, motivating large numbers of people to act.

As Campaigns Director for GetUp, Lilian played a key role in defining that organisation’s voice and building its large membership base: writing emails, coordinating media and producing ads that raised hundreds of thousands of dollars, helped reinvigorate Australia’s progressive community and won campaigns on ABC funding, refugee rights and David Hicks. Prior to helping to establish Make Believe, she worked with CHOICE – Australia’s largest consumer association.

Lilian created the Kevin07 daily blog for the Australian federal election, and has also written for Fairfax. She is a regular speaker on politics and web 2.0, community engagement and communications trends.

Nick has worked at the cutting edge of social change communication strategy for ten years - in New York, Toronto, London and Sydney.

As Online and Outreach Director at progressive campaigning organization, GetUp, he played a key role in membership growth, technology infrastructure, and political campaigns (notably on Guantanamo inmate David Hicks). GetUp has many more members than every Australian political party combined.

Prior to co-founding Make Believe, he was Public Engagement Manager for Greenpeace Australia Pacific. In London 2004-2006, Nick worked for Amnesty International’s headquarters, advising on emerging areas such as youth outreach, online activism, and Internet censorship policy. A pioneer in online social networking, Nick joined TakingITGlobal.org in 2001, as Strategy and Partnership Coordinator.

Nick has twice been a member of the Australian Government’s delegation to UNESCO, as well as to the UN World Summit on the Information Society. He served on the advisory committee of the ABC. He is the author of Cyberscene (Penguin), has written for The Age and The Australian, and is a regular speaker at national and international conferences on social communications.

Jarra has been creating change through design for eight years.

In 2001, he moved from Sydney to Canada to join pioneering web 2.0 youth social network TakingITGlobal.org as Director of Visual Innovation. Passionate about film, he returned to Australia in 2005 to work for Warner Bros. marketing - filming and editing on the set of Superman Returns, before joining GetUp as Creative Director. At GetUp, Jarra has designed branding for tens of campaigns, hundreds of print pieces, and several full-page newspaper advertisements.

In addition, Jarra has filmed and edited two documentary films on HIV/AIDS and social technology – traveling to Sierra Leone, the Philippines, Nigeria, Tunisia, Switzerland and Canada to document inspirational stories of young people leading change. In 2008, as a photojournalist, he joined Olivia Newton John on her walk for cancer research along the Great Wall of China.

Ben is a facilitator, project manager and social media maven. Particularly active around climate issues, he played a leading role in the establishment of the Australian Youth Climate Coalition - currently as Chair, and previously as manager of national highschool outreach programs.

Ben has also worked with GetUp on the Climate Torch Relay and the Australian Greens.  He is also an associate with The Change Agency. Most recently, with Make Believe, he spent two months coordinating a range of widely publicised media stunts, actions and events for Avaaz.org at the UN Climate Summit in Copenhagen and a preparatory meeting in Barcelona.

Daniel has more than 15 years of experience in creative work – much of it with a social change focus. He’s been a photographer, newspaper editor, print and web designer, flash developer, senior project manager, and lead strategist for major digital agencies.

In 2009, he moved to Sydney from London where he was Head of Integrated Output (Print, TV and Digital) for Media Arts, the agency resulting from the merger of TBWA London, Tequila, Agency.com, Stream and Staniforth - having previously been Head of Digital at TBWA. In Sydney, he advised TBWA Tequila, drawing up their new digital strategy, before deciding to join Make Believe.

Daniel’s other agency experiences include Wieden+Kennedy, Tribal DDB, Red Bee Media and Saatchi & Saatchi. Clients in recent years include Apple, Sony, PlayStation, Mars, Diageo and Absolut.

In non-profits, Daniel worked at Amnesty International in London for two years, coordinated Comic Relief’s Red Nose Day online campaign, and produced award-winning BBC radio and online projects on human rights. He also ran his own film production company with offices in London and Berlin.

Daniel spent several years in South America, first building orphanages in Arequipa, Peru; later working with indigenous tribes in the Amazon jungle teaching maths, physics and computers to children. He has a degree in Computer Science and a MA in Filmmaking from Columbia University, New York.

Laura brings 20 years of experience in technology/digital project management, recently as Delivery Manager with HotHouse Interactive. She has worked on large scale projects with clients such as Virgin
Mobile, McKinsey & Co., the RTA, the Asthma Foundation, the Black Dog Institute and the Dept of Health and Ageing.

Jess is a strategic communications and social media consultant to sustainable, ethical and progressive organisations. Jess has worked on a range of projects for agencies including Republic of Everyone, Digital Eskimo and Edelman. She was formerly Communications Executive at Climate Friendly, Media Officer at Oxfam and worked in marketing at Allen and Unwin book publishers. She is an organiser of GreenUps (Sydney’s Green Drinks committee) and holds a Bachelor Degree (Hons) in International Relations from the Australian National University.

Sofia has completed her final year of a Bachelor of Communications, Media Arts and Production at the University of Western Sydney. Most recently she was a production assistant at Gravity Media on a 40-part kids television program, All for Kids. Sofia has also worked on several other smaller productions as third assistant director and production coordinator - including short films, commercials and music videos.

Aldous studied a broad range of design at COFA, specialising in graphics and illustration. His mixed styles of artwork have featured in exhibitions in several galleries including Gallery285, Palmer Projects, China Heights, and a solo exhibition on stylised portraiture at Sydney’s Rince Gallery. His drawing abilities have also landed him commissions with companies such as McGraw Hill Publishing and Hermes. In 2009, Aldous joined Trendhaus as a graphic designer, where he worked print pieces, web campaigns and the design of internal graphics, as well as contributing to the design sections of online magazine Trendspotting. Aldous is passionate about engaging Generation Y through design and marketing, and has spoken on this topic. In 2007, he collaborated on the design and implementation of a mural in a patient’s room of Westmead Children’s Hospital.