Make Believe’s team have spent years working inside respected change organisations. Together, they bring experience, strong values, diverse expertise and a vast network of personal contacts – to serve your unique purpose and goals.

Lilian is a creative communicator and writer with a distinguished track record in online political and issue-based communications. She is tremendously talented at re-framing debates around shared values, crafting messages that appeal to both the head and the heart – and when needed, motivating large numbers of people to act.

As Campaigns Director for GetUp, Lilian played a key role in defining that organisation’s voice and building its large membership base: writing emails, coordinating media and producing ads that raised hundreds of thousands of dollars, helped reinvigorate Australia’s progressive community and won campaigns on ABC funding, refugee rights and David Hicks. Prior to helping to establish Make Believe, she worked with CHOICE – Australia’s largest consumer association.

Lilian created the Kevin07 daily blog for the Australian federal election, and has also written for Fairfax. She is a regular speaker on politics and web 2.0, community engagement and communications trends.

Nick has worked at the cutting edge of social change communication strategy for ten years - in New York, Toronto, London and Sydney.

As Online and Outreach Director at progressive campaigning organization, GetUp, he played a key role in membership growth, technology infrastructure, and political campaigns (notably on Guantanamo inmate David Hicks).

Prior to co-founding Make Believe, he was Public Engagement Manager for Greenpeace Australia Pacific. In London 2004-2006, Nick worked for Amnesty International’s headquarters, advising on emerging areas such as youth outreach, online activism, and Internet censorship policy. A pioneer in online social networking, Nick joined TakingITGlobal.org in 2001, as Strategy and Partnership Coordinator.

Nick has twice been a member of the Australian Government’s delegation to UNESCO, as well as to the UN World Summit on the Information Society. He served on the advisory committee of the ABC. He is the author of Cyberscene (Penguin), has written for The Age and The Australian, and is a regular speaker at national and international conferences on social communications.

Jarra has been creating change through design for eight years.

In 2001, he moved from Sydney to Canada to join pioneering web 2.0 youth social network TakingITGlobal.org as Director of Visual Innovation. Passionate about film, he returned to Australia in 2005 to work for Warner Bros. marketing - filming and editing on the set of Superman Returns, before joining GetUp as Creative Director. At GetUp, Jarra designed branding for tens of campaigns, hundreds of print pieces, and several full-page newspaper advertisements.

In addition, Jarra has filmed and edited two documentary films on HIV/AIDS and social technology – traveling to Sierra Leone, the Philippines, Nigeria, Tunisia, Switzerland and Canada to document inspirational stories of young people leading change. In 2008, as a photojournalist, he joined Olivia Newton John on her walk for cancer research along the Great Wall of China.

Rohan has most recently worked as a designer at Evolution7, as a videographer and team-leader at the Australian Youth Climate Coalition at the Copenhagen Climate Summit, as a director’s assistant at Exit Films and as a filmmaker for a various organisations in Arnhem Land and Papua New Guinea. He has a Bachelor of Visual Arts (Communication Design/Multimedia) from Ballarat University where he achieved the highest student mark in each year level and was awarded the campus’ final year travel scholarship, using it to work and film with World Vision in Rwanda.

Anna is a campaigning expert, passionate about devising online and offline campaign strategies and creative tactics that win. Prior to joining Make Believe, Anna founded and spent three years as co-director of the Australian Youth Climate Coalition, now Australia’s largest youth-run organisation - mobilising more than 50,000 young people and running large scale projects with thousands of volunteers. She also led climate campaigning for GetUp, coordinated the Australian Student Environment Network, and was environment officer at the National Union of Students. Anna speaks, blogs and writes regularly on energy and climate issues - including for Crikey and New Matilda. In recognition of her involvement with AYCC, she was jointly awarded the Prime Minister’s Young Environmentalist of the Year Award in 2009.

Anna has spent significant time in the United States, including studying at Cornell law school, working with the Energy Action Coalition, and volunteering on the Obama campaign in the New Hampshire Primary. She holds a 1st class honours degree in Arts (Asian Studies)/ Law from the University of Sydney, is a Fellow of the International Youth Foundation, sits on the board of the Foundation for Young Australians’ ‘Young Social Pioneers’ Program, and holds an Australian Leadership Award from Australian-Davos connection. Anna was recently named one of Sydney’s 100 Most Influential People by the Sydney Morning Herald. In 2009, she co-authored a book ‘The Future by Us”.

Paula has more than 15 years experience in marketing project management. Most recently, she coordinated in-store brand promotion at Vodafone. She has previously worked across print, TV and digital projects at companies such as Boomerang Integrated Marketing, SBS, Razor, Intoprint, URSA communications and South Sydney Council. She has also taught communications at TAFE.

Sofia has a Bachelor of Communications (majoring in Media Arts and Production) from the University of Western Sydney. Most recently she was a production assistant at Gravity Media on a 40-part kids television program, All for Kids. Sofia has also worked on several other smaller productions as third assistant director and production coordinator - including short films, commercials and music videos.

Aldous studied a broad range of design at COFA, specialising in graphics and illustration. His mixed styles of artwork have featured in exhibitions in several galleries including Gallery285, Palmer Projects, China Heights, and a solo exhibition on stylised portraiture at Sydney’s Rince Gallery. His drawing abilities have also landed him commissions with companies such as McGraw Hill Publishing and Hermes. In 2009, Aldous joined Trendhaus as a graphic designer, where he worked print pieces, web campaigns and the design of internal graphics, as well as contributing to the design sections of online magazine Trendspotting. Aldous is passionate about engaging Generation Y through design and marketing, and has spoken on this topic. In 2007, he collaborated on the design and implementation of a mural in a patient’s room of Westmead Children’s Hospital.

Jess is a strategic communications and social media consultant to sustainable, ethical and progressive organisations and works with Make Believe through her new company Goody Two Shoes. Jess has worked on a range of projects for agencies including Republic of Everyone, Digital Eskimo and Edelman. She was formerly Communications Executive at Climate Friendly, Media Officer at Oxfam and worked in marketing at Allen and Unwin book publishers. She is an organiser of GreenUps (Sydney’s Green Drinks committee) and holds a Bachelor Degree (Hons) in International Relations from the Australian National University.