OUR WORK

DESCRIPTION

In 2010 Australia could finally live up to its commitment to help end global poverty.

Australia’s largest development coalition, Make Poverty History, engaged Make Believe to support their campaign for an “Act to End Poverty” to be passed by the Federal Parliament. This Act would unite all Australians – and be a powerful symbol to demonstrate that there is a critical mass of the community who believe that we can make poverty history.

In a matter of days, Make Believe created a campaign microsite and online petition — with a dynamic design, compelling messaging and integration with MPH’s Salsa CRM system on the backend. We also created a range of supporting materials including a sticker, poster and postcard – as well as offline petition sign-up sheets.

Finally, Make Believe’s creative team developed concepts for a visually-powerful event on the lawns of Parliament House that will be the culmination of the Make Poverty History roadtrip in Canberra, coordinated by MPH partner The Oaktree Foundation.