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OUR WORK

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    Adam Bandt wins Melbourne in the 2010 Federal Election.
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    An evolution of the logo to something more modern & fresh, whilst maintaining the sense of the iconic triangle.
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    Complete redesign of The Greens' website and animated flash ads for SMH Online & The Vine.
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    Outdoor advertising including Taylor Square, Sydney and Swanston St, Melbourne.
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    A sample of many voter-centric print ads to be featured in The Age and the Sydney Morning Herald.
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    Melbourne campaign video.
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    Adam Bandt issues leaflet.
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    Final week leaflets and student flyer.
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    A Facebook & Twitter profile picture that began a life of its own.
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    Merchandise including t-shirts, keep cups, iPhone covers and more.
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    Adam Bandt during the campaign.

CLIENT

Australian Greens

PROJECT

Australian Greens Federal Election Campaign


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DESCRIPTION

Make Believe congratulates the Australian Greens on their huge election result, including an historic victory for Adam Bandt in the House of Representatives, and massive increase in the Senate vote.

Make Believe was principal communications agency leading strategy, creative, branding, messaging, and online work for The Greens’ Federal election campaign. We also worked closely with Adam Bandt on his grassroots campaign in Melbourne – and are now focused on supporting the The Greens’ Victorian State election effort.

It was time for The Greens to show themselves as a modern, progressive and accessible alternative to the increasingly homogenous political choices.

MAKE BELIEVE:

  • Rebranded the party for the campaign including with a new logo, making it feel more accessible
  • Reworked the website, greens.org.au, to tell the story of the Greens in a more compelling way, and invite people in to be part of it
  • Developed all marketing and campaign collateral
  • Engaged in research and developed core messaging
  • Provided advice and training on online/offline organising strategy to best build and engage the grassroots movement of Greens volunteers
  • Created more than 100 deliverables including national print and magazine advertising, an extensive outdoor billboard & poster campaign, social media, and television advertising etc

LINKS

PROJECT SERVICES

  • Was involved in key campaign discussions throughout.
  • Produced over 180 key deliverables in-house, including:
    — billboards
    — magazine/newspaper ads
    — television commericals
    — flyers
    — websites
    — merchandise
    — online videos
  • Managed media buy.


ADAM BANDT, GREENS MP
FOR MELBOURNE:

"To Nick, Jarra, Lily, Sofia and all your team, your advice and work was invaluable."
— Maiden speech to Parliament