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Our Team

ROHAN PORTEOUS, Creative Director

Rohan is one of Australia’s top creative campaigners and a driving force behind the brand, design and video of winning political and social campaigns.

Over three years at Make Believe, he has led creative for multi-million dollar fundraising projects (such as Oaktree’s Live Below The Line), ground-breaking political campaigns (such as Adam Bandt’s campaign to be MP for Melbourne) and dozens of rapid response advertising projects for organisations including GetUp, 38Degrees,, WWF and Amnesty International Australia.

Rohan studied design at the University of Ballarat. He used the travel scholarship granted to the top student to work and film with World vision in Rwanda, before returning to Melbourne to work with a variety of film and design studios. In 2009, he ventured to remote islands in Arnhem Land as well as PNG on documentary teams, and acted as a videographer at the Copenhagon Climate Summit.

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TOM MACLACHLAN, Story Consultant

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Tom is an internationally produced scriptwriter and media professional, and has worked on numerous successful political campaigns as a communications and social media consultant, copywriter, and filmmaker.

Most recently, Tom coordinated media & communications for the Australian Greens Victoria, including for Adam Bandt’s successful campaign to become Australia’s first full term Greens lower house MP and Dr Richard Di Natale’s campaign to become Victoria’s first Greens Senator. He was also The Greens’ filmmaker and photographer for three election campaigns. In this role, Tom worked closely with Make Believe.

Tom has a degree in journalism, film and theatre from Charles Stuart University. His award winning plays have been produced in New York, Sydney, Melbourne and Brisbane, and his TV and radio scripts have featured on SBS and ABC.

Tom speaks Spanish, surfs less than he’d like to, and is slowly working through a backlog of important-but-difficult-to-endure films from France and Russia.

TOM DAWKINS, Strategist

Tom Dawkins is an Australian social entrepreneur, recently returned to Sydney after four years in the United States. He is Co-Founder of, a crowdfunding platform for social good initiatives globally. Previously he was the founder and CEO of Australian youth media nonprofit Vibewire, and the first Social Media Director at Ashoka, the world’s leading association of social entrepreneurs.

He has supported numerous nonprofits, governments and arts organizations to better engage communities using technology and culture and spent many years organising music and film festivals in Sydney. He has been recognized with awards and Fellowships from the World Summit Youth Awards, International Youth Foundation and Future Summit.

LILIAN SPENCER, Co-founder & Senior Associate

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Lily started out as a writer who cared about politics and the big picture. Growing up in the United States, she saw the rise of a new kind of political right, as conservatives became associated with personal and fiscal responsibility, along with family values and a can-do spirit of entrepreneurism.

In short, progressives were being completely ‘out-messaged’, yet we either didn’t know what to do about it or we were completely reluctant to go there. Lilian wanted to see if she could help a new generation of political and social leaders reclaim their story and their power.

After graduating with degrees in politics and journalism, Lilian joined the online-based Australian campaigning organisation GetUp. As Campaigns Director, she played a pivotal role in defining the organisation’s voice and building its large membership base: writing emails, coordinating media and producing ads that raised hundreds of thousands of dollars, helped reinvigorate Australia’s progressive community and won campaigns on a range of national issues.

Prior to co-founding Make Believe, Lily went onto to work for the Australian Labor Party’s 2007 election campaign, as well as CHOICE, Australia’s largest consumer association. She’s also written for Fairfax.

Lily’s passionate about helping change makers to achieve their potential and stand in their power. She speaks, mentors, meditates, sings badly and writes regularly.