Our Team

Nick has spent 12 years working at the forefront of social change communications in New York, Toronto, London, and Sydney.

In 2001, Nick helped found TakingITGlobal.org, one of the world’s first social networks, where he spent four years crafting partnerships with eight UN agencies. In 2005, Nick joined Amnesty International in London where he worked with senior directors & the international board to craft new global strategies around youth engagement, digital, and internet censorship issues.

Nick returned to Australia to join GetUp, as their first online & outreach director. He played a key role in that organisation’s membership growth, technology infrastructure and high-profile political campaigns. Prior to co-founding Make Believe, Nick also spent a year with Greenpeace.

Nick has twice served as a member of the Australian Government’s delegation to the UNESCO General Conference, coordinated a range of civil society activities at 20 other UN meetings, and spoken at more than 40 international conferences.

Nick is a recipient of the Australian Leadership Award and the author of “Cyberscene” (Penguin). He is passionate about building the next generation of social change leaders and serves on the board of the Australian Youth Climate Coalition.

In two years at Make Believe, Nick has worked with more than fifty organisations on hundreds of projects – whether it be leading strategy for winning political campaigns, advising on organisational re-structures, or continuing to work with groups at the cutting edge of online & community organising. Get in touch: nick@makebelieve.me

Rohan combines a passion for social change with a talent for film & design, and worked for a broad range of companies and organisations both nationally and internationally prior to joining Make Believe.

Studying design at university he achieved the highest mark of any student in each year and was awarded the campus’ final year travel scholarship, using it to work and film with World Vision in Rwanda. He spent the next few years freelancing for various design studios and at one of Melbourne’s most successful film production companies.

Rohan spent a majority of 2009 on a documentary project located on one of the most remote islands in Arnhem Land, was the video-coordinator for the Australian Youth Climate Coalition at the UN Climate Change Conference in Copenhagen and acted as a videographer/producer for a documentary team in PNG.

Now, as Creative Director at Make Believe, Rohan works with many of Australia’s leading non-profits on their branding, design and campaigns.

Sofia has a Bachelor of Communications from the University of Western Sydney where she majored in Media Arts and Production.

Sofia has worked on a wide variety of video projects including a 40 part TV series, TVCs, multiple short films and music videos. Her passion for film and production has found her in a variety of roles from assistant directing to producer.

At Make Believe, Sofia coordinates complex projects with an array of clients.

Tom is an internationally produced scriptwriter and media professional, and has worked on numerous successful political campaigns as a communications and social media consultant, copywriter, and filmmaker.

Most recently, Tom coordinated media & communications for the Australian Greens Victoria, including for Adam Bandt’s successful campaign to become Australia’s first full term Greens lower house MP and Dr Richard Di Natale’s campaign to become Victoria’s first Greens Senator. He was also The Greens’ filmmaker and photographer for three election campaigns. In this role, Tom worked closely with Make Believe.

Tom has a degree in journalism, film and theatre from Charles Stuart University. His award winning plays have been produced in New York, Sydney, Melbourne and Brisbane, and his TV and radio scripts have featured on SBS and ABC.

Tom speaks Spanish, surfs less than he’d like to, and is slowly working through a backlog of important-but-difficult-to-endure films from France and Russia.

Glen is passionate about helping organisations and passionate individuals run brilliant campaigns. He focuses on community organising, online-to-offline campaigning and organisational strategy.

Most recently, Glen was General Manager of the Australian Youth Climate Coalition – where he oversaw internal operations, a nationwide grassroots lobbying campaign and two conferences with more than 1000 participants. Previously Glen was Chief Financial Officer for the Oaktree Foundation, where he also played a key role in strategic planning for Australia’s largest youth-run aid and development organisation.

Glen has traveled on study trips to the US with Oaktree, and to Isreal, and was selected as a Brightest Young Mind in 2009.

Lily started out as a writer who cared about politics and the big picture. Growing up in the United States, she saw the rise of a new kind of political right, as conservatives became associated with personal and fiscal responsibility, along with family values and a can-do spirit of entrepreneurism.

In short, progressives were being completely ‘out-messaged’, yet we either didn’t know what to do about it or we were completely reluctant to go there. Lilian wanted to see if she could help a new generation of political and social leaders reclaim their story and their power.

After graduating with degrees in politics and journalism, Lilian joined the online-based Australian campaigning organisation GetUp. As Campaigns Director, she played a pivotal role in defining the organisation’s voice and building its large membership base: writing emails, coordinating media and producing ads that raised hundreds of thousands of dollars, helped reinvigorate Australia’s progressive community and won campaigns on a range of national issues.

Prior to co-founding Make Believe, Lily went onto to work for the Australian Labor Party’s 2007 election campaign, as well as CHOICE, Australia’s largest consumer association. She’s also written for Fairfax.

Lily’s passionate about helping change makers to achieve their potential and stand in their power. She speaks, mentors, meditates, sings badly and writes regularly.

Anna works with Make Believe clients to devise effective campaign strategies. Anna co-founded and remains Chair of the Australian Youth Climate Coalition and is the 2009 Environment Minister’s joint ‘Young Environmentalist of the Year’. Anna was also climate campaigner for GetUp

Previously, Anna worked with the National Union of Students and coordinated students at over 37 campuses to win campus-based clean energy victories. She co-authored the book ‘Future by Us’ and is a regular opinion writer on climate and energy issues. Anna has spent significant time in the United States, including working on the Obama campaign.

She holds a 1st class honours degree in Arts (Asian Studies)/ Law from the University of Sydney, is a Fellow of the International Youth Foundation, sits on the board of the Foundation for Young Australians’ ‘Young Social Pioneers’ Program, and holds an Australian Leadership Award from Australian-Davos connection.

Anna was named one of Sydney’s 100 Most Influential People by the Sydney Morning Herald in 2009 and is a 2010 Churchill Scholar.