Campaigning organisation GetUp wanted to switch the climate debate from political point-scoring and mind-boggling economics to something the public gets- the importance of securing a renewable energy economy and generating clean energy jobs.

Make Believe designed a full-page newspaper ad in the form of a “fake” jobs page featuring the huge range of “clean energy” roles that would be plentiful if the Government adopted a strong climate response - rather than gave into polluters (who were running their own scare campaign on the jobs).

GetUp raised more than $150,000 from its members to place the ad in The Australian newspaper, as well as series of related activities in Canberra the same day.