Go Home On Time Day
An online campaign to highlight unpaid overtime
Created for The Australia Institute
October, 2009
Go Home On Time Day

The Australia Institute has produced new research on the economic impact of unpaid overtime. They’ve found Australians work more than 2 billion hours of unpaid overtime every year!

To encourage people to postpone all those “one last thing” tasks, emails and late meetings, and leave work on time for a change - the Australia Institute has worked with Make Believe to launch Go Home On Time Day 2009, November 25.

The simple and fun website lets visitors register for a “leave pass” and also invite hard-working friends & colleagues to also go home on time.

Complementing the site is a Facebook Fan page and advertising strategy.


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