Better Place is a company with a revolutionary yet practical plan to enable the switch to electric cars. Their mission is to help end the world’s dependence on oil with zero-emissions driving, powered by renewable electricity. Australia is the third country to launch Better Place, and will see the roll-out of their unique infrastructure and software from 2012.

Make Believe is working with Better Place to help build a movement of engaged Australians championing the transition to sustainable transportation over the coming years.

To date, this has involved:

• Revamping the ways people ‘Get Involved’ on the Better Place website
• Creating a video that puts people at the centre of the Better Place story
• A bumper sticker giveaway campaign, creating visible message on the streets of Australia
• Innovative virtual Facebook sticker campaign
• One-click amplification to other social media
• Google adwords and Facebook advertising
• Email copywriting and messaging associated with the online community
• Avant card free postcard campaign in targeted locations

We’re incredibly excited to be involved with Better Place - and as the campaign develops, look forward to collaborating with Australians from all walks of life in this very practical response to the world’s sustainability challenge.