350 is one of the most important numbers in the world – the “parts per million” of carbon in the atmosphere that scientists say we must return to if we are to avoid the most dangerous aspects of climate change.

350.org an international campaign in the lead-up to the UN Climate Conference in Copenhagen to raise awareness of the urgency of climate change.

With a minimal budget, 350 Australia needed a simple action-oriented website on which they could feature events planned around Australia, provide practical information to event hosts, and accept donations.

Make Believe’s solution featured a strong family-friendly design, imagery of Australia’s iconic places threatened by climate change, and stick-figure imagery indicating action and participation. Youtube was used to present rich media and PayPal was integrated for online donation processing.

We’re looking forward to attending the 350 Australia events on the 26th of October!