Aung San Suu Kyi, Burma’s pro-democracy leader and Nobel Peace Prize winner has been in detention for 14 of the last 20 years. In August 2009, she was sentenced to a further 18 months under house arrest – which will ensure she misses the election next year.

To raise awareness of Suu Kyi’s plight, Amnesty International Australia launched an online campaign inviting Australians to send postcards of support into Burma. Make Believe provided advice on messaging and copy, including for an email to Amnesty supporters. We also prepared animated banner ads for Fairfax and other websites which went live the day after the verdict.

In addition, Make Believe has conducted broader copywriting/messaging training for Amnesty International Australian staff members, and is regularly advising on email copy.